The NFL doesn’t know what a Surface tablet is, but that’s OK
If you’ve been following football season this year, you might have noticed that all the NFL sportscasters and announcers are fiddling around with Microsoft Surface Pro tablets. The only problem is that they may not even realize that the Microsoft Surface Pro is “the official tablet of the NFL.”
During a recent Monday Night Football game, ESPN’s Trent Dilfer made a joke about how difficult it was to “learn how to use the iPad to scroll through pictures.” Except, the device being used was not an iPad; It was a Surface.
Later on a separate occasion, New Orleans Saints Quarterback Drew Brees was using a Surface tablet on the sidelines. One of the commentators noted that Brees “was not watching movies on his iPad.”
Microsoft and the NFL have partnered up to promote both the league and the Surface with a $400 million dollar, five-year deal. But if the NFL can’t keep their end of the deal, did Microsoft just waste $400 million dollars promoting their “iPad-like devices”?
Microsoft has started “coaching” the NFL’s sportscasters, so that they can better identify the devices that they have to use during the games.
“That coaching will continue to ensure our partners are well equipped to discuss Surface when the camera pans to players using the device during games,” a Microsoft spokesperson told Business Insider.
That means that Microsoft is doing everything in its power to make use of its time on camera. Even with less than stellar sales. Is the Microsoft Surface tablet in trouble?
Last week, Microsoft shot down rumors that the Surface brand was going away. In its blog, Microsoft highlighted the names of companies that have been purchasing Surface tablets. Big name customers like BMW, Coca Cola, Louis Vuitton and more recently, Lotus F1 Team.
So, even though Microsoft is paying the NFL to use its Surface tablet, it’s OK that the NFL doesn’t even know what a Surface tablet is. Microsoft is losing millions on product placement ads for its “iPad-like device,” but don’t worry guys, other companies are using Surface tablets, too.
Maybe if Microsoft just waited for “good karma,” its sales for Surface tablets would increase.