Modern Warfare 3 Smashes Sales Records
Remember how mean I was to Call of Duty players? Looks like it didn’t matter, because Call of Duty: Modern Warfare 3 grossed $775 million in five days, topping the previous record of $650 million set by Call of Duty: Black Ops.
“Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said the CEO of Activision,
Satan Bobby Kotick.
“Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories.”
These figures aren’t that surprising considering that Modern Warfare 3 sold 6.5 Million copies on the first day. Some annalists believe it could sell as many as 19 million by the end of the year. I attribute all the success to the hilarious trailer.