Apple’s WWDC 2013 is just days away…
It’s a terrible time to buy an Apple product. Just wait a week.
Apple’s yearly World Wide Developers Conference is slated for June 10th in San Francisco and you can bet they are going to be showing lots of stuff that will have the tech world buzzing. So what does that mean to you, dear consumer? It means that they are going to start selling better versions of their already stellar products, and that their current lineup will see some nice discounts.
Apple CEO Tim Cook took the stage recently during the All Things Digital conference to let us know that Apple is all set to roll out the future of iOS and OS X, the software underpinning their devices. Traditionally, WWDC is focused on operating systems and releasing new Mac hardware The company has always organized a separate event to launch iOS devices, which happens in the fall.
The launch of iOS 7 is particularly exciting since the recent executive shake up that saw Apple’s rockstar hardware designer Jony Ive replace struggling iOS lead Scott Forstall after that nasty Maps fiasco. Ive has been rumored to be making bold (and much welcomed) changes to the looks of user interface by focusing on removing the aging Skeuomorphic centered design and replacing it with a cleaner, flatter aesthetic. It’s drastic enough that reports are saying it’s something closer to recent designs like Windows 8 and Windows Phone. Here’s hoping we finally get a bit more freedom in choosing our default apps!
Intel chips power Apple’s entire line of Macs and they’ve made a splash in the tech world with their newest Haswell processors. The next generation chips are said to have significant gains in battery life and graphics processing power. Apple’s inventory has been drying up, a telltale sign that a refresh is imminent. Intel is most likely underpinning the new MacBooks and iMacs, unless Apple decides to use their in-house chip designers. Although, that’s a bit of a long shot considering it would be a major redesign of the architecture and they’ve only ever been inside of iPhones and iPads.
Apple is famous for taking good tech ideas, and nailing the execution. It did it with the iPod, the iPhone, and the iPad, and once again, the market is ripe for something new and exciting. So what will it be? An elegant smartwatch? A smartTV with an innovative user interface? Something entirely different? We’ll know soon enough.